If you want to use Facebook and you happen to be Paris Hilton, well I guess it might be kinda tricky. You want to be able to stay in contact with real-world friends, avoid a deluge of messages and requests from weirdos, and all whilst finding a way to drum up some PR with a presence fans can connect with. All of which is quite possible, but it’s pretty hard to navigate around all the various tools and requires settings.
I reckon there’s probably an untapped need for a specialised agency focused on offering consultancy or acting services for celebrities (and their agent/management) who want to crack the wave of new social tools. If I can muster the time and energy, it’d make an interesting project to create a flashy webpage and put together some decent white papers; creating the illusion of a fully fledged agency, and then waiting to see if anyone takes the bait.
In the meantime, if any celebrities (of the A/B list variety) would like some free in-depth consultation, please get in touch.