Feast your eyes on another oddball addition to Mander Enterprises. FixMyFloors.com offers an ‘information product’, a posh way of saying a paid-for PDF.
For a mere $9.95, I’ll tell you how one can remove the nasty residue left from cleaning products such as Orange Glo. However, you’ll first have to navigate through the multi-colour/font wonder that is the 1,500 word sales letter.
Traffic is purely organic and sales continue to trickle in. Interestingly, it has a tendency to pick up on Sunday’s – the holy day for DIY.
I’ve long fancied to operate one of these sites as it requires two essential tasks: buying as much traffic as possible that can provide a demonstrable ROI; and improving conversion rates through split-testing techniques I’ve previously talked about.