User Generated Tour Guide Platform

I’ve had an idea recently and a few friends have suggested that it wasn’t half bad.

The ever popular weekend/short city break can be tough to plan. Time is short and you want to experience as much as possible. There’s so much information on the web that curation has become a necessary lifeline. Facebook is busy with people sharing recommendations. Quora can help you with personal suggestions from other humans. TripAdvisor gives you the aggregated opinion of thousands, and WikiTravel gives a condensed list edited by a select few.

Not bad. But whilst you may appreciate the recommendations of your friends or the collective wisdom of many, these opinions still represent the suggestions people not entirely like you. On the other end of the spectrum, Lonely Planet or an editorial provides the opinion of just one person. That’s perfect if your needs resonate with those of the author. Such guides also lack social validation and are quickly outdated.

I envisage that there’s still a need for a middle ground; a platform that provides access to a mass number of searchable, social validated, and highly-curated city guides.

Paint the picture. You arrive on the site and see a world map with markings for all the cities offering guides. Select your city, and you’ll see a list of guides created for that city. Some are for those on a 48-hour weekend stint, some are child friendly, others for foodies, revellers, and so on.

Delving into a guide, you’ll be presented with a detailed map, annotated with the recommended attractions, restaurants and so on. Maybe it even marks out the suggested route and provides supplementary information on the cost and time you can anticipate the trip to consume. Read reviews, closing times other pertinent information for each location. Hit print and get a handy document to accompany your trip.

Not wholly satisfied with the guide? Tag it, leave a review, merge it with another guide, remove some attractions, swap a restaurant and there you go. You could then share your newly created iteration with others on the site. All this feedback can be used to help users find the guide suitable for them; imagine going to Paris listing, selecting the ‘foodie’ filter and seeing the top 5 rated guides come up.

The online travel industry is a tough nut to crack, but there’s plenty of money flowing, making advertising and affiliate commissions the obvious monetisation route. Another option is to charge for the guides or solicit gratuities (taking a cut before it’s passed onto the original author) -but they’re always tricky options to pull off.

Some sites like the beautifully presented and curated unlike.net allow you to build and share a tour, but it’s not a core feature of the site and lacks depth.

I’m surprised this doesn’t exist, unless I’m mistaken?

Update: TripWorlf allows you to build a multi-location trip and then compile it as a PDF with map, location addresses and descriptions. Stay.com pretty much does everything I had in mind and has been going since 2009.

 Tags: Business, Ideas   Published: 12th May '11


3 Archived Wordpress Comments

John Ndege

Lets build it! Seriously, its so damn hard to find good travel advice.

Sefer Soylemez

Hey Keith, I just saw this and it is actually something I and 4 other friends of mine working on for over a month now :) Not exactly the same but very similar to what you pictured. The first version will be live for everyone by September. I’ll definitely let you know!

Keith Mander

Tell me more Sefer….