In comparison to the rest of Europe, one rarely comes across scaffold advertising in Ireland or the UK. I think this is a bit of pity since it’s more attractive than seeing bare scaffolding or a green mesh, provides means of subsidising the cost of the repair work, older buildings are more likely to be in prime positions and larger in size (I presume), provides a longer life span than typical billboards, and gives the advertiser a huge canvas to be creative.
I suspect there might be room for an emerging form of agency that brokers deals between media planning agencies and local scaffolding businesses.
Maybe I’m missing an obvious reason why it doesn’t really exist here? Restrictive planning permissions? Please post your thoughts.
Here is one that I spotted in Dublin (click to expand):